With TOMS there's no complicated formula. It's quite simple really – for every pair you buy, they give a pair of shoes to a child in need. That means that over the last two-and-a-half years, 87,000 children have received their first pair!

Founded in 2006 when Blake Mycoskie was travelling and befriended the children of Argentina – the majority who had no shoes to protect their feet – he decided he wanted to help.

And so he set up TOMS – a shoe company based on the idea of one for one. Not only are TOMS' vibrant colours and patterns super cute, but their charitable cause has won us over!   

Take a look at the TOMS site to find out more about their shoe drops – you can even apply to go along and help. To see pics from their visit to Argentina log-on to one of our favourite nightlife photographer's site – The Cobrasnake. He was there documenting it all!

With one of our Oxford Circus windows dedicated to TOMS, expected to see a lot more sightings over the coming months.