Emma Cook’s knitwear lands tomorrow and boy are we excited! After seeing them on the rail, we had to ask her what inspired this genius name game! Here's what she said…


"My Topshop knits were inspired by a photo I found of a 1950s teenager wearing a jumper with boys' names on it. We started talking about how we would all like a jumper with either our boyfriends, or our own name on. I went for a bit more if a 80s theme, and used classic 80s names and some of my friends names too. (I have since realized I have forgotten to include some so will be in trouble once they go into store)! I thought they would make brilliant Christmas presents. They're the the kind of thing that I would have loved at school!"