Each new season comes with it's own look and it's own set of rules, and we're set to break them with our newest Make Up collection Heavy Duty! Bid farewell to summer's minimal nudes and wave a sultry hello to stained lips, cascading shadows and smudged blacks, inspired by the chic bohemia of Californian cool girls.

The look is feminine but with attitude. Loose Kohl powders, stained-wood laquers and perfectly bitten pouts tune into AW10's tough but feminine chic, and just-out-of-bed eyes are your route to instant new season style.


Can't wait to try out a brand new look? Watch industry expert Hannah Murray show you how to apply our latest collection, Heavy Duty, and have fun with one-click looks in our virtual makeover tool!