As the founder of Fashion East – a philanthropic project that supports up-and-coming designers – Lulu is responsible for launching the careers of some of London's brightest stars. Having helped talents such as Jonathan Saunders, Richard Nicoll, Gareth Pugh, Roksanda Ilincic, and Marios Schwab to launch their labels, she's known for having a pair of the best eyes in London!
The proud sponsors of Fashion East for the last 15 consecutive seasons, we were thrilled to hear that Lulu has created an exclusive capsule of dresses by ten of the designers that once showed under the Fashion East collective.
Celebrating a decade of London's most outstanding talent, these are dresses that have been shown on the catwalk but until now have never been available to buy. Others have been re-issued from the designers' archives in new fabrics and colour ways.
Expect to see trompe l'oiel corsetry from Richard Nicoll, chiffon trapeze work from Louise Gray and sculpted leather from the inimitable Gareth Pugh. There's Roksanda Illinic drapery, and the perfect LBD courtesy of Marios Schwab rubs shoulders with Meadham Kirchhoff's black mesh shift. House of Holland proffered nude cashmere, while House of Jazz opted for chic silk twill. Jonathan Saunders' Wyler dress wows and Holly Fulton's graphic tube dress is a fashionista's dream.
So much talent in one place – is it any wonder we're swooning?