Last night, Kate Moss hosted a shopping extravaganza at our Oxford Circus store to celebrate the launch of her final mainline collection! Kate's fans were out in full force – queuing for hours to make sure they didn't miss out on their favourite pieces.


There was so much excitement in the air – all anyone could talk about was what they were going to buy. To no-one's surprise, when we stopped to chat to a few of the girls in the queue, it was the pansy print dress from Kate's Iconic collection that was at the top of their wish-lists.


Playing iconic rock songs from the likes of The Doors and The Rolling Stones, the DJ got the crowd in the mood for Kate's arrival! When she appeared, looking amazing in a glittery jumpsuit and sporting a gorgeous new fringe, everyone went crazy.


As the Kate Moss area opened in store and Kate posed for photographs, the party really began! There was a huge surge of excitement in the air as girls ran to their favourite pieces and snapped them up to take home.

It was a great evening and an amazing way to celebrate Kate's final mainline collection. Shop the collection here and be sure to check back later on to find out who the lucky winner of our Kate Moss competition is!