We know we can always trust Lulu Kennedy and the team behind Fashion East to put on a stellar show at London Fashion Week. Renowned for championing London’s brightest new design stars (past winners include fashion heavyweights Jonathan Saunders and Richard Nicoll), the Fashion East show is always one of the hottest tickets in London town.

AW11 will see the return of Simone Rocha; the womenswear debut of acclaimed menswear designer James Long; and newcomer Elliot Atkinson. With such a great line-up, you can bet that the fashion glitterati will be out in full force to show their support. 

We couldn't be prouder to be Fashion East's sponsors for the sixteenth season running and with their show taking place in our new space (details to come!), we'll be bringing you all the best bits from behind-the-scenes as well as the front row.

Keep Simone Rocha, James Long and Elliot Atkinson on your radar- after being announced as Fashion East's latest winners, you'll see their designs appearing in all the right places!

Excited for London Fashion Week to storm into town 18th – 23rd February? So are we!