As seen at her AW11 show earlier today, the style set loves Louise Gray and her wacky designs. Although she’s been part of the NEWGEN scheme that we sponsor for the last three seasons running, this was Louise’s first solo show at London Fashion Week and everyone wanted to be there.

You see, Louise is one of those designers who always makes you smile! It’s all those bright colours and off-the-wall patterns that she designs, as well as her super-friendly, Scottish way of course.


It may have been grey and raining outside but as soon as you stepped into the On/OFF space that Louise showed her AW11 collection in, the day was instantly lit up. In true Louise style, she’d made the clinical, white space all her own with oversized red and yellow spots.

These set the tone for Louise’s playful collection that was full of riotous colours, off-the-wall patterns, and graphic volumes. “I took a spot, a stripe, and a check, and then played around,” she said. It certainly looked like she’d had a whole lot of fun while designing this collection – we wished we’d been there to witness it!


Inspired by where she grew up, in the North East of Scotland, Louise experimented with checks, plaid and tartans, pushing them to their limits. We love how plaid sat on plaid – pixilated prints layered on top of mohair to create an almost three dimensional effect – and weren't surprised that her gold foil polka dots had everyone ooing and ahhing. Mixed, matched, and mismatched with stripes informed by Charles Rennie Mackintosh’s building at The Glasgow School of Art where Louise studied, her AW11 collection was off-kilter, in a completely desirable way.

From the brightly cloured polka dots painted on to Louise’s models’ faces, to her gold whistle earrings, and the balloon headwear created by her friend, the milliner Nasir Mazhar, Louise’s collection was styled to the max and had everyone feeling up-lifted.


What’s on our wish list from Louise's show? The thigh-high polka dot Wellington-esque boots designed by Nicholas Kirkwood, as well as one of Louise’s deconstructed Aran sweaters and the blue and yellow dress featuring delicate Indian beading! In fact, we wouldn’t say no to any of it… we heart you Louise.