Preen was all about the San Francisco craft movement for AW11, but approached in an ultra-modern way. Justin Thornton and wife Thea Bregazzi, the lovely London-based husband and wife team behind Preen, were inspired by the concept of replicating hand-embroidery, tapestry and appliqué into their signature streamlined, fashion-forward designs.


Preen introduced knitwear and crafty embellishment into their collection for the first time, but without impinging on their signature modern and refined style. Multi-hued angora cardigans and sweaters featured woodblock-style patterns in optimistic colour-ways that balanced vivid hues with the black and navy deconstructed suiting consistent throughout. Hemlines were elongated, in line with the trend for spring, while single items gave the appearance of being made up of several garments -shirt-sleeves and collars deceptively seemed to be part of a shirt beneath coats, jumpsuits appeared as matching trouser-and-shirt looks and tapered skirts with risqué thigh-high splits were fitted with attached shirts.

It goes without saying that the beloved London label's show at Chelsea's Milk Studio's was a huge success – even front-row starlet Rose McGowan couldn't stop smiling… Congratulations Justin and Thea, you've done London proud!