Lulu Kennedy and the team behind the super cool initiative Fashion East can always be relied on to put on a steller show at London Fashion Week. Renowned for championing London’s brightest new design stars (past winners include fashion heavyweights Jonathan Saunders and Richard Nicoll), the Fashion East show always draws the cool crowd in town.

SS12 will see the return of James Long alongside newcomers Marques' Almeida and Maarten van der Horst who are both fresh off the womeswear MA at Central Saint Martins. With such a great line-up, you can bet that as usual, Fashion East will be one of the week's hottest shows.


From left to right James Long; Marques' Almedia; and Maarten van der Horst.

As with every year, for SS12, we couldn't be prouder to be Fashion East's sponsors. It's their seventienth season running and with their show taking place in our new space (details to come!), we'll be bringing you all the best bits from behind-the-scenes as well as the front row.

Keep these 3 names on your radar- after being announced as Fashion East's latest winners, you'll see their designs appearing in all the right places!

Excited for London Fashion Week to storm into town 18th – 23rd February? So are we!