For SS12, Edward Meadham and Benjamin Kirchhoff presented the style set with sugar, spice, and all things nice. Through their spectacular show – and it was a show like London hasn't seen since it's McQueen days – the duo explored the joys of what it means to be a girl. Forget their previous rebellion against the way society forces women to act all flirty and cute, for SS12, they celebrated the pretty, and the oh-so sweet!
Inspired by showgirls and princesses, beauty pageant winners and starlets, Meadham Kirchhoff transformed the Topshop showspace into a candy land – complete with tinsel, heart-shaped balloons and streamers. Alongside their models who had a Marie Antoniette air to them and appeared at the end of the show in a tableau atop a giant cake, there were cancan dancing Courtney Loves and little girls doing pirouettes down the catwalk.
Prancing around in baby-doll dresses and laser-cut leather jackets, sequin high-waist hotpants and cardigans covered in cartoon appliques, check gym dresses and broiderie anglaise capes, their models looked like beautiful dollies on the catwalk. The neon lips, cutesy nail transfers, and gold-ruffle or pompom wedges adding to Meadham Kirchhoff's off-kilter ode to being a girl!
Styled to the max with blonde frothy wigs, handbags in the shape of teddy bears and frilly socks, Meadham Kirchhoff's SS12 collection was so theatrical, it could make you ask, would anyone actually buy these pieces?
But backstage, looking at their collection up-close, you quickly realise that within their SS12 collection, there are so many beautiful separates that will be lusted after by those lucky enough to be able to afford these couture-like creations. Examining their mini-kilts, empire-line jackets and ostrich feather dresses, it really is astounding just how amazing their craftmanship is. These are clothes which are beautifully made by hand, with so much loving care.
With everything from Meadham Kirchhoff's choice of bubble-gum shades to the Spice Girls playing over the speakers and their ballet-dancing girls, this show really took the audience back to their childhoods. It was so overwhelming and joyous, their were even a few bitter-sweet tears shed towards the end.
If you haven't seen this utterley brilliant show for yourself, be sure to watch it here! It demonstrates why Meadham Kirchhoff are the most talked about designers on the London scene right now – not only because of their dedication to their work as seen in their set-up but because of their astounding skill.