Out of all the Fashion Weeks, London is known for its up-and-coming designers who push boundaries and always innovate. The British Fashion Council’s NEWGEN scheme which we are super proud to have been sponsoring for nearly 10 years is in part responsible for the wealth of talent on show in London. You see, each season, it offers a host of young stars the opportunity to showcase their work to the world’s most influential press and buyers.


One of our favourite collections for SS12 came courtesy of the NEWGEN designer J. JS Lee who showed in The Portico Rooms at Somerset House. Designer Jackie Lee only graduated last year and as you’ll see from our backstage shots, there’s a reason the style set turned out in full force to show their support.


Having worked as a pattern cutter at Kisa in London for two years, Seul born Lee decided to study for a Masters in womenswear at the one and only Central Saint Martins. Her 2010 graduate collection won her many an accolade at the school's renowned MA graduate show. No-one quite blended the masculine and feminine in such a unique way.

For SS12, Lee wanted to create a capsule wardrobe for the modern woman. Sleek clean lines and subtle tailoring were at the core of a collection that relied heavily on the ideas of androgyny and minimalism. Simple shift dresses, jackets and trousers in navy blue, orange and ivory showed where Lee succeeds: in basic pieces, that are well made and super sleek. 


The drop waists and boyish shapes that clearly referenced the 20s flapper girl silhouette were made current by peter pan collars and cut-out backs. There was also a hint of traditional Japanese dress in the use of diagonal and asymmetric lines – a kimono style cream dress with a heavy box panel front was absolutely beautiful.

The brilliant-white metallic, single-breasted trouser suit was the most extravagant piece shown and really showed how Lee is able to blend luxury with simplicity for an effortless dose of style. Put this girl on your radar! We think you'll be hearing her name a lot more next season.