There are so many amazing girls who work in our head office that we’ve decided to catch up with a different member of the Topshop team every month, here on our blog. We’re always super interested to find out how the girls we work with got started in the industry, as well as what they do from one day to another, and we thought all of you guys would be too. This month, we catch up with our Senior Press Officer, Liz Shuttleworth, who fills us in on the fast-paced world of fashion PR.
My job title is…. Senior Press Officer.
And that means… Well, I work in the Public Relations team at Topshop. It’s my job to be the liaison between Topshop and the press, including magazines, television, newspapers and online. I also promote new campaigns and products, dress celebrities, and organise events and catwalk shows.
I got my job by… doing work experience placements at magazines and newspapers during the University holidays. Once I’d graduated I sent my CV out to every fashion PR agency in London! The only way to get started in the fashion industry and particularly in PR is through internships.
I studied… English Literature at the University of Bristol.
In a typical working day I… There is no typical day when you’re working in PR – it’s a varied and exciting job so it’s impossible to be bored. I start the day either by meeting a journalist for breakfast to discuss forthcoming Topshop projects or by going through all my emails, then I spend time speaking to my contacts about a forthcoming project that we have coming up such as a designer collaboration or writing a press release. I am constantly in touch with our design, buying and store teams to discuss forthcoming collections and instore activity that we can promote in the press. We host bi-annual press days where journalists and stylists can come to preview Topshop’s new season collections, so some days I will be tied up with the logistics of those, whilst in the run up to Fashion Week every spare minute is spent in organising the Unique catwalk show. In the evenings I sometimes have a magazine party or press dinner to attend.
The best thing about my job is… that it’s fast-paced, exciting and at times can feel very glamorous! I’ve met some amazing people over the last five years and got to attend some incredible events. It’s impossible to be bored, particularly when working for as innovative a brand as Topshop.
When I was growing up I wanted to be… a film director, a scriptwriter, or a novelist! I still plan on writing my novel eventually…!
I couldn’t do my job without… the amazing PR team here at Topshop.
My advice to students hoping to crack the fashion industry would be… Make sure you get as much experience as you can! Be passionate and determined and be prepared to work long hours for little money. Your hard work will pay off in the end! If you’re looking to start a career in fashion PR, immerse yourself in magazines, fashion books, newspapers and blogs. The more knowledgeable you are about the industry the better.
My signature style is… simple and masculine.
My hero piece for this season is… I am currently obsessed with white sleeveless shirts
When I’m in London, my hottest hang-outs are… Hawksmoor and Hix for dinner, Purl, Mark’s Barand Frank’s Café for drinks, XOYO and Alibi for dancing. Krankbrother put on amazing day parties on rooftops all around London. I also love Brixton Village for its cute independent restaurants and vintage shops.
I can’t live without… My boyfriend (and my contact lenses – I’m blind as a bat).
My favourite magazines are… Love, Self Service, Purple, 10, Vogue – I can’t pick one!
I love grabbing my lunch from… one of the restaurants or cafes in Soho, as it is full of amazing food places. My current favourites are Yalla Yalla for yummy Lebanese wraps, Koya on Frith Street for noodles and Abokado for sushi.
As a special treat, I love to… get dressed up and go out for a very fancy meal!
In five years I’d like to be… still in fashion PR, hopefully a little older and wiser.