Children In Need’s Pudsey Bear has had a serious style overhaul, ditching his traditional yellow fur for a Topshop Unique print accessorised with charms and a fabulous metallic gold eye bandage. The Egyptian inspired print is taken straight from our SS12 Topshop Unique collection, making Pudsey possibly the most fashionable bear ever.


His new look is one of several, with some of Britain’s hottest design talents taking their turn to dress him. The new and seriously stylish Pudsey Bears are on display at Liberty and will be auctioned off on 19th November to raise money for this amazing charity. We love getting involved with such worthy causes and think Pudsey should definitely stick with his cool new look.