It’s all go-go-go in Topshop HQ as we get closer to our 10th anniversary of sponsoring NEWGEN! London Fashion Week is just around the corner and as well as getting excited about celebrating our very own birthday, we can’t wait to see what our super talented coterie of NEWGEN designers will send down the catwalk for AW12.

USE3 From left to right – shots from J.JS Lee and JW Anderson (women) SS12 shows.

With David Koma, Holly Fulton, Michael van der Ham, Simone Rocha, J.JS Lee and JW Anderson (women) all winners for the season ahead, we couldn’t be prouder to be NEWGEN’s sponsors. These are the names to look out for AW12 so scribble them down and keep them at hand for when February is here. Sure to be a favourite with all the editors, stylists, buyers and bloggers who’ll be doing the rounds at London Fashion Week, you’ll be hearing much more about these rising talents in the coming months.

USE2 Shot from Holly Fulton's SS12 show.

Our congratulations also go to Christopher Raeburn, Thomas Tait, Nasir Mazhar and SISTER by Sibling who will be staging presentations or installations for the style sets' viewing pleasure next season too. Designers Huishan Zhang, James Long, Lucas Nascimento, Palmer//Harding and Tim Soar (women) will all also receive funding to take part in the NEWGEN exhibition that takes place at Somerset House during Fashion Week each season.

From left to right – shots from David Koma and Simone Rocha SS12 shows.

Through the NEWGEN scheme, we've been supporting up-and-coming British design talent since 2001. Set up by the British Fashion Council in 1993 to showcase the UK's most prolific young design talents, previous winners include Alexander McQueen, Matthew Williamson, Giles Deacon, Jonathan Saunders, Christopher Kane, Marios Schwab, Richard Nicoll and Erdem.

Be sure to check back beween Friday 17th – Tuesday 21st February for all the best bits from London Fashion Week! We'll be blogging from the front row as well as backstage at the Topshop showspace to bring you an insider view of all the action. And if you want a refresh of the SS12 shows, take a look here!