It was a cool, calm and collected parade of downtown girls on the Theyskens' Theory catwalk yesterday. Olivier Theyskens sent out urban staples for the style blogger set, such as butter-soft leather jackets, perfectly cut slouchy pants and streamlined blazers – all in a muted New York palette of skyscraper greys and blacks peppered with flashes of mustard and gold.
Familiar "cool girl" silhouettes of baggy cropped pants or shorts, an oversize fur or leather top, and killer heels dominated, whilst luxe elements such as ethereal chiffons and gold-flecked tweed completed the Belgian designer’s vision of femininity, and reminded the audience of the delicate eveningwear forwhich he first became famous.
Earlier this week, blogger darlings Rumi Neely and Bryan Boy tweeted about visiting the Theory showroom. So maybe it's no surprise that besides their luxe freebie closet, Theory is using the runway to lure plugged-in It Girls to its doors. And after a show like this – filled with all the directional basics that the style set love to wear – bloggers and It girls alike are just going to have to get in line.