Here at Topshop, we’re really lucky that we get to work with so many amazing girls! We’re always super interested to find out how everyone in head office got started in the industry, as well as what they do from day to day so we decided to catch up with a different member of the Topshop team every month. In December, we chatted to our lovely Press Officer Cressida Jamieson and this month, we bring you Melinda Kennedy who is Topshop’s International Marketing Manager and bakes the scrummiest cakes we’ve ever eaten! We hope you enjoy catching up with Melinda as much as we did.
My job title is… International Marketing Manager which means that I look after all the marketing for all of our international stores all over the world (from Kazakhstan to Australia!)
I studied… a BA in Drama & English and an MA in Public Relations.
I got my job by… applying for a more junior role to get my foot in the door and through a contact who used to work at Topshop.
In a typical working day I… create a marketing plan for a new store opening, brief in our creative team on an international project, approve models/styling/production for a catwalk show, and brainstorm new ideas for different markets.
The best thing about my job is… working with so many different departments (from buying to merchandising) and working with such a huge spectrum of markets, each of which are very different.
When I was growing up I wanted to be… an actress.
I couldn’t do my job without… having an international background (I was born in Auckland and grew up in Singapore), as well as all the amazing people around me who get me through the day.
My advice to students hoping to crack the fashion industry would be… don’t ever give up on getting a role in a company you love (I interviewed at Topshop for nearly 8 years!) and get to know as many people in the industry as you can. Also stay true to your beliefs, don’t be a victim to the latest fashion ‘fad’.
And my hero piece for this season is… my raspberry skinny Leigh jeans.
When I’m in London, my hottest hang-outs are… I’m not cool enough to answer this question!
And when I’m in my hometown I love hanging out at… The Department Store in Auckland.
I can’t live without… STARBUCKS!!!
My favourite magazine is… Vogue!
I love grabbing my lunch from… Abokado – a little sushi place near our office.
On my iPod right now is… Two Door Cinema Club.
As a special treat, I love to… eat cottage cheese on toast with LOADS of butter
In five years I’d like to… have 2 kids & working 4 days a week.