Meet Deanne – just one of the stylish women helping Topshop support Fashion Targets Breast Cancer by showing off how they style our limited edition Fashion Targets Breast Cancer scarf and friendship bracelets which go on sale on Topshop.com on the 14th May. Meanwhile, we spoke to Deanne about her life as a DJ, her personal style and what this amazing charity means to her.
Hi Deanne – please introduce yourself to our Topshop readers…
Hello, my name is Deanne Oliver-Evans and I'm a presenter, DJ, promoter of fun! I play under the name of DJ Blonde Ambition, host a lovely party called Lovesick and ask bands & DJ's weird & wonderful questions!
What is your signature sound when DJ’ing?
D.I.S.C.O! Or, anything that has a carnival beat or a cow bell…that's my kinda sound! I like to create my own Blonde Ambition whirlwind carnival everywhere I go.
What’s the idea behind your Lovesick parties?
We set out with the aim of bringing the exotic carnival vibe of a festival tent and the mischief of a cheeky house party together under one roof to create a really special one-off knees up! Our parties have varied from bonkers basement club nights to Sunday spectaculars with quirky comedy acts, live bands and the occasional raffle! The Lovesick family deck out every party with home-made bunting, inflatable palm trees, glittered stars and hearts and our infamous neon Lovesick sign. You're transported to a tropical, boutique disco where dancing and fun is the name of the game.
Favourite party song?
Oooh, that's a tough one! I'd go for 'Dan Hartman Vertigo/Relight My Fire'. It has such an incredible build up and when it finally hits it never fails to get everyone on the dance floor with their arms in the air!
Have you got a big wardrobe of DJ outfits? Any favourite party ensembles?
I have lots of glittery spangly stuff, I'm like a magpie…as well as feathered capes, headdresses, leotards, top hats and general craziness! The brighter the better. My favourite designers include Velvet Johnstone, whose pieces I'm wearing in this shoot, as well as I Am Howling Wolf, who created the headdress. I have a multi-coloured sequin dress from Topshop years & years ago that a friend lent to me and she's never had it back…
What do you pack when you are flying out to Ibiza over the summer?
CDs & headphones are a good start! Then as much as I can cram into my case…lots of pretty summery dresses, playsuits, leotards and denim shorts. I'll be packing some crop tops, headscarves and some blinding bikinis, plus wild coloured nail varnish for beach toes.
Does your fashion inspiration come from people, places or music?
I love browsing fashion blogs for inspiration. My two favourite blogs are Inside-Out [Topshop – gee thanks!] and LilyLoveLock whose festival post has made we want pink streaky hair. I go to parties where people are really experimental and creative with their looks, which always gives me new ideas. I don't follow trends, I piece bits and bobs together and see what happens!
What’s been your most memorable gig to date?
Playing Bestival last year. Lovesick hosted the Bollywood tent, resulting in me dancing on top of the the decks table, with my firends on stage popping confetti cannons to the sound of 'Lovesick' by Friendly Fires. The whole tent was packed full of festival goers doing the congo! We'll be doing it all again this summer…but bigger.
What festivals are you going to this summer?
I'll be at Beach Break, The Secret Garden Party, Winterwell, Bestival, V, Wilderness, Lounge On The Farm The Road To Nowhere and Festival No 6.
What does Topshop mean to you?
It's the oracle of fashion, right?
What was your first Topshop memory?
I've grown up shopping in Topshop, memories of dragging my Mum and Dad in there after school then every Saturday I'd hang out with my pals, drool over party dresses, try every item in the store on, dance around to the tunes and that would be the ritual.
Who's on your play list right now?
Why is Fashion Targets Breast Cancer an important charity to you?
It's such a wonderful, inspirational charity. The women at Breakthrough Breast Cancer work so very hard to keep their campaigns fresh and individual, raising money for an exceptional cause in cool ways. I love the idea of incorporating the charity with fashion. I wanted to be involved in creating awareness – almost everyone knows someone who has been affected by breast cancer, so we believe in the charity and it's a great community of lovely people. I hope this campaign will help them in making a difference.
Don't forget to check Topshop.com on 10th May to buy your scarf and bracelets. It's how we're showing our support for Fashion Targets Breast Cancer…