Tis the season to be British – tralalalala… lalalala…


With the Jubilee and the Olympics encouraging our patriotic tendencies, we thought it was high time classic, quintessential style hit the fashion headlines and thus, our new collection Made in Britain was born.


Marrying tradition with innovation (because isn’t that so the British way?), every piece has been lovingly crafted in the heart of London’s East End to create a capsule collection that even the Queen herself would be proud of. From slick, utilitarian outerwear in the finest wool, tweeds and cashmere to sumptuous silk separates in graphic and floral prints: think pure, unadulterated luxury that exudes true British heritage.

Queue our fashion fantasies of countryside frolicking in a sailor dress and wellies, pounding the city streets in the ultimate biker jacket and not to mention enjoying a spot of afternoon-tea (with her majesty and corgis of course), while sporting the cutest swan-print jumpsuit.


Made in Britain is available now at our Oxford Circus London Flagship, New York store and – so whether you’re British by birth or simply British by nature, it’s time to don some Union Jack nails and wave your tips with pride!