Fashion East’s Ashley Williams

The time has come to announce the winners of the UK’s 2 most sought after fashion competitions! NEWGEN sponsored by our very selves and Fashion East headed up by fashion fairy godmother Lulu Kennedy. Both are essential to supporting up-and-coming talent in Britain and have really helped London make its mark on the international style map.

NEWGEN’S Simone Rocha

As part of NEWGEN,  the designers showing at Topshop’s London Fashion Week space for AW13 include recent collaborator J.W. Anderson along with London’s latest fashion darling Simone Rocha, daughter of designer John Rocha and editor’s favourite pick of the moment. There will also be presentations from Christopher Raeburn, J.Js Lee, denim duo Marques Almeida, milliner Nasir Mazhar, shoe designer and former assistant to Nicholas Kirkwood Sophia Webster, jolly knit trio Sister by Sibling and innovative knitwear designer Lucas Nascimiento.

NEWGEN Lucas Nascimiento

NEWGEN Sophia Webster

As part of the Fashion East initiative hand-picked by Lulu Kennedy is glittery tulles and tinsel designer Ryan Lo who got everyone excited last season with his disco princess presentation, East London’s cherished treasure Claire Barrow, a hand painted leather specialist who also premiered her first collection at last seasons Fashion East presentation. They are joined by just graduated Ashley Williams and her fresh Americana aesthetic. Williams, the youngest of the troupe caused a mini stir when her graduate collection was walked by models like her friend Alice Dellal and Pixie Geldof holding tiny puppies and wearing poppy motifs such as “Popsicles” and “Happy Ashley”.


FASHION EAST’s Claire Barrow

Make sure you check back during London Fashion Week in February for all the backstage and front row action on London’s newest fashion prodigies!