There is a well kept secret that will make your love Topshop even more! The Personal Shopping suite and its elite squad of Personal Shoppers are a team of very fashionable ladies each with a specialized style ready to guide you and shape up  your stylish needs and wishes. We asked Soulmaz Vosough, Head of Personal Shopping and Sarah Haymes, Personal Shopping Manager at our London Oxford Circus flagship to tell us all about their jobs and what makes our complimentary Personal Shopping such a unique experience.

What makes the Personal Shopping Experience so great?

We have private suites where clients can relax and enjoy the Personal Shopping experience with refreshments and appointments tailored to individual clients needs. Each suite has its own fitting room and consultation area off the shop floor. We hand pick all the new styles and give insider tips on new collections, trends and hot items so you never miss the most coveted pieces. The Shoppers all have different backgrounds and experiences so can select clothing for any occasion. They build genuine long term relationships with clients and pre-edit collections so clients get the most out of the time in store.

What appointments are on offer?

We have 8 main appointment types which cater for all various events, occasions or a whole wardrobe re style. If none of the appointment types are suitable for a client we also have a ninth ‘None of the above’ which we can tailor make to fit in with individual requirements. The bookings teams take a full brief from clients when booking them in so they are given the correct appointment type. The bookers ask a detailed brief so the room is prepared ready for when clients arrive in the Personal Shopping suite.

If you could book an appointment for yourself, which one would you choose?

The ‘Newer than Now’ – I am an addict for all the new collections and hot items that arrive in store. The Personal Shoppers hold previews and pre-order events for special collections so I don’t have to worry I am going to miss out! They could be in touch weekly with all the new items which have hit down in store.

Tell us a little about the people who come in to see you… Who uses the service and how can you help them?

We cater for such a wide demographic, everyone can use our service. Whether they are new to Topshop or die hard fans we show clients different ways to wear outfits; How to accessorize with statement jewellery, bags and shoes or how to build a whole capsule collection for work or travel.

Can you describe an appointment where you really feel like it made a difference to the customer?

Most appointments make you feel good as you have changed how someone perceived their body and shown them how they can wear items they never thought they could. Sometimes it is about finding an item which has been out of stock which they just needed to have.

What can customers expect from the service?

When customers really open up to their shoppers they get the most out of their appointments, some clients have been coming back since we first launched seasonally or even weekly. We want all clients to feel relaxed and inspired after their visit. They don’t need to know a lot about fashion or trends as we can give them as much information as they would like on their appointment. We hold mini events for clients to showcase new collections where they can invite in their friends and have a fun afternoon or evening in store.

How can we book an appointment?

Booking is done centrally by either calling 0844 2435544 or, in the UK & Ireland. For US stores email…..

What should we buy and wear now to take us through to next season?

I love transitional pieces as the British weather is so unpredictable they become a wardrobe staple. If you take a look what colours are on the catwalk that is a great way to build pieces in for the next season and be ahead. At the moment anything khaki / military is a great addition.

Do you have any tips on the AW12 trends?

There are quite a lot of versatile pieces in the AW12 collections from military tailoring which is great for a winter to knee length leather boots which you can wear with mini or midi style dresses. There is a lot of black, grey & white in the collections which is perfect for layering and adding in to your existing wardrobe, when added in with a splash of colour you can make a lot of statement outfits for day & evening wear.

Do you have any styling tricks you can reveal?

You have to have the confidence to pull off any outfit so ensure you always feel great. Putting a pair of heels on can instantly add sophistication to a look. Sometimes it is just about updating the silhouettes you wear and staying with the colours you love each season.

Left to right; Sarah Haymes Personal Shopping Manager and Soulmaz Vosough Head of Personal Shopping

Find out more about our Personal Shopping service and book your free appointment.