Set in the dramatic surroundings of Tate Modern’s cavernous Tanks, this season’s backstage area at Topshop Unique was a grand affair.  With our live stream, Tweet Walk, Model Cams and Google Hangouts taking place before and while the show was happening, backstage was buzzing more than ever. Within the echoing, concrete heavy circular space were production teams, make-up and hair crews, models, dressers, Googlers and the British and International press swarming around from 8 ‘clock this morning.

True Blue Beauty

Topshop‘s very own make-up artist Hannah Murray had the beauty look nailed from early in the week when she previewed the collection with Creative Director Kate Phelan and Head of Design Emma Farrow. As you might have gathered from earlier coverage, today’s Topshop Unique’s AW13 show was heavily inspired by British heritage. With elements of ’60s teddy boys and a little hint of ’80s new wave, Murray created a look that was all about the home grown girls. “The girl is pretty but with tough edges,” said Murray, “I wanted to make it look if they’ve been hanging out at an old pub at Manchester in the ’80s.” The base was all soft, creamy skin and minimal blush but the attention was definitely on the eyes and lips with a wash of bold baby blue covering the lids in oval shapes and then a bright flash of glossy red for a strong pout. “We used a soft grey base as an intital wash to compact the colour,” explained Murray about the dramatic eyes, “then we pressed the baby blue shadow on top and slicked some quick mascara on their lashes. We wanted to make it look as if they’d done it themselves.” As British Topshop gals ourselves, we can attest to the at-home-style lash effect and the best thing is, if you loved it too, you can shop the look here.

Rough and Ready Hair

Image Partnership’s hair stylist du jour Anthony Turner brought his fashion forward hair-savvy skills to the table for this season’s Topshop Unique show. It was mussed-up to perfection, hanging down on the girls shoulders in a strict middle parting. Like Murray, Turner was thinking all things British and imagined a girl who was suffering from a little bit of bed-head and rocking a lock-look from the night before. “I liked the idea that she had worn a bee-hive ot the night before, slept in it and this is how she woke up,” said Turner, “it’s also a little bit of Kate Bush!”

Model Talk

Our ladies of the moment were of course, Cara Delevigne, Rosie Tapner, Jourdan Dunn and Ashleigh Good, who carted our very cool bag-cams down the runway with them. Rosie was as talkative and enthusiastic as ever stopping us to show us a Daily Telegraph story that featured her in her prized-Lacrosse kit and ensured that we made a cute little Vine video with her shouting out her Google+ collaboration. Jourdan was equally as excited and joined in with Rosie’s Vine video before being rushed off to change into her first look and be shot for the projections which would join the girls in their finale walk. Ashleigh Good was more excited about the Model Cams – taking a good look at how these worked from the inside of the bags backstage and when on the catwalk grabbed it so we could see her pretty face. The insatiable Cara Delevingne rocked up raring to go and soon enough found her pals in Jourdan and Rosie and discussed how cool Google Plus was whilst waiting in the queue to the catwalk.

And to top of all the fun we had backstage, just before our gorgeous models were about to step out onto the catwalk, Jourdan Dunn, Cara Delevingne and Rosie Tapner broke into the “Harlem Shake”- we didn’t know it could be done with SO much style!

Re-watch the Topshop Unique AW13 show on, check out our live coverage of London Fashion Week over on our Twitter and keep coming back to Inside-Out for more news from Unique as well as all the NEWGEN talent showing at the Topshop Showspace!