We have a serious crush on Simone Rocha’s clothes! Ever since we first laid eyes on her laser cut skirts and see-through heeled brogues, we’ve been head over heels for her awkwardly girly aesthetic so when her perfectly cut Pepto-Bismol neoprene coat opened the show, it was love at first sight for AW13.

Walk This Way

Twin Magazine’s fashion editor – and Topshop style icon – Celestine Cooney was backstage to make sure the girls were preened and styled in Simone Rocha’s off-kilter way. Wearing a key-hole cut-out dress from Simone’s last collection and some rad Balenciaga boots, Celestine was was incredibly hands on talking through not just how the clothes should sit but how the models should be working them. “She’s not a lady! This girl is cool and confident,” said Celestine as she spoke to one of the models about their walk, “more angry!” It’s clear Celestine has a clear idea of the Simone-wearing-girl and she’s not a wallflower despite the bows she may wear in her hair.

Messy Hair Don’t Care

The hair look at Simone Rocha was a breath of fresh air. This season it’s been all about the slicked back, gel-heavy pony tails and we were happy to see something a little different in the form of a fizzy couldn’t-care-less bouffant. Stylist James Pecis backcombed the front of the hair into a scruffy quiff and folded the back locks into a bun-cum-ponytail that sprouted loose pieces of hair so it all looked like the remains of a “posh” salon hair-do the night before. It was in the same idea of hair that had already been partied in that the girls’ beauty was set: little face make-up, a dash of mascara and a touch of pinky balm on the lips.

On The Catwalk 

Sat front row… It was a family affair with Simone’s very proud parents (her dad’s the designer John Rocha) sat front row with Louise Wilson who taught Simone on her Fashion MA at Central Saint Martins.

The collection in 5 words… Furry, shiny, granny, prim, pink!

Playlist… Girly vocals to upbeat tracks like ‘Walking Disaster’, all curated by her little bro Max Rocha. As you’ll see from her collection, the girls were anything but!

What we loved… The fabrications begged to be touched: the Pepto-Bismol pink dresses and co-ords at the start were made of neoprene and a cool wafer mesh, and there were sparkly tweeds, hand crochets and patent leather (the fabric of London Fashion Week for sure). There was a stiffness to the fabrics that was perfect for the ladylike silhouettes Simone sent down the cawtwalk.

Hero piece… A clear plastic tortoiseshell skirt in an A-line shape, giving a cheeky glimpse of legs underneath and her heeled velvet slippers!

Inspired by… Simone’s grannies. The collection was called ‘Respect Your Elders’ and the neat co-ordinated dresses and jackets, smart coats and granny bags paid tribute to the stylish ladies that influenced Simone growing up.

End notes… This was a collection that we were really looking forward to seeing. At a mere 26 years of age, Simone is a young talent that London can really be proud of. It may have been more ladylike than we’ve seen before but her crochet glasses, use of leopard faux fur and bowed veils were a reminder that Simone’s girl is still brimming with the off-kilter charm she’s making her own.


Re-watch the Simone Rocha AW13 show on, check out our live coverage of London Fashion Week over on our Twitter and keep coming back to Inside-Out for more news from Unique as well as all the NEWGEN talent showing at the Topshop Showspace!