J.W. Anderson is a man who does minimalism with a difference. He’s the hottest designer in London right now (if you haven’t already, make sure you check out his latest Topshop collaboration) and all the most important people from Carine Roitfeld to Cathy Horyn were sat front row with high expectations.

We hung out backstage to find the designer back to his old tricks once again, playing with his signature boy-meets-girl aesthetic that the fashion industry have come to praise him for.

Stylists, Models, Movers and Shakers

Stylist and Anderson’s right hand man, Benjamin Bruno, was very calm amongst the backstage madness exclaiming, “I’m just excited to see it all!” Us too, Bruno, us too!

No Make-up is Good Make-up

Legendary Val Garland from Streeters was behind the make-up for Jonathan’s show. Unlike Garland’s previous day’s work at the Vivienne Westwood show, that was all circus inspired and crazy shades of blue, she kept things to a complete minimal. Garland gave all the models a creamy dewy base, a strong boyish brow and simply left the rest looking natural.

Hair Stiff as a Board

Paul Hanlon had no qualms about transforming the models smooth locks into solid planks of hair that seemed to hover above the shoulders in straight lines. Our favourite moment was seeing the stylists holding the girls hair up in front of a piece of card and dousing it with endless cans of hair spray.

On the Catwalk 

Front row… Alexa Chung rocking a JW x Topshop patent leather skirt, Tallulah Harlech in head-to-toe J.W.Anderson, Angela Scanlon, Daisy Lowe and the majority of the cool London massive!

The collection in 5 words… leather, slouch, boy, asymmetry, austere.

The girls on the catwalk… Topshop Unique girls Ashleigh and Julianna were back in the building!

Playlist… Bass heavy techno that wouldn’t have been a miss at a Berlin super club.

What we loved… Bold bands of bright colour strapped across white polo necks, the uptight, abstract shapes and the comic bright patterns.

Hero piece… The amazing slouchy leather tees with drawstring sleeves – too cool with a drainpipe jean!

Inspired by… “An examination of cacophonic chemistry.” Yeah, we didn’t know what that meant either but on explanation decided it was based around the idea of making dullness a little special by using shape and texture in an innovative way.

End notes… As we’ve come to expect from Jonathan, this was a  conceptual collection, almost clinical in its approach to shape and cut (and the hospital gown dresses and nurse’s shoes emphasised the point!). When broken down it was chock full of amazing pieces we want to work into our own wardrobes.

Re-watch the J.W. Anderson AW13 show on, check out our live coverage of London Fashion Week over on our Twitter and keep coming back to Inside-Out for more news from Unique as well as all the NEWGEN talent showing at the Topshop Showspace!