Hold the phone New York – there’s some seriously good stuff coming your way. Today we broke the news that we’ll be taking up residence on New York’s 5th Avenue – opening our second biggest Topshop store to date! What’s more, our branch on Broadway has been given a makeover, with a new Personal Shopping area that’s too swanky for words. Want to know more? Read on as we chat to New York Personal Shopper Ginger about her new styling home, plus how she’s gearing up for New York Fashion Week.

Hi Ginger! How’s the new Personal Shopper space working out?

It’s absolutely beautiful! It features marble flooring, high ceilings and a really peaceful atmosphere away from the craziness of the shop floor. There are five luxurious suites, a comfy waiting area, and lots of yummy treats to satisfy your sweet tooth.

How does a Personal Shopping appointment work?

After you’ve booked in, we ask a few questions about your style to make sure we can pull the perfect pieces for you. Each appointment is a personal experience for that client – if you want to walk the floors with your shopper or just relax in our space with a nice cup of tea while they do all the work, it’s completely up to you!

What’s the team’s style like?

All the Personal Shoppers have very different styles, which is great because our clients’ styles vary so much. Between us we’re constantly sharing  tips, tricks, jewellery, and never shy away from giving each other our honest opinion!

Who are your style crushes at the moment?

Currently we’re obsessed with actress Lupita Nyong’o from the 12 Years a Slave film. All of her red carpet and award show looks have been spot on with bright colours and perfect silhouettes. We can’t wait to see what she’s going to wear to the BAFTAS and Oscars.

How are you preparing for NYFW?

We love NYFW! Prep includes planning out outfits for all the different shows and parties as well as scheduling in lunches with friends coming in for the shows. A weekly metro-card is definitely a purse priority that week!

What trends are you expecting to see on the FROW this season? 

Expecting to see a lot of monochrome and boxy fits. Prints and florals motifs are always a favourite, especially when paired with pops of colour – especially lilacs. Sportswear is going to be huge this season with a lot of lux joggers on the runways.

What are your top tips for getting papped for street style shots?

Wear what you love and love what you wear! When you feel comfortable and confident, it shows in everything, from how you walk to how you carry yourself. Also less is always more – don’t try to over style yourself in an attempt to be photographed – simple, effortless, and classic dressing is always in style.

Which designers are you excited to see this season?

Céline, Alexander Wang, Saint Laurent… those are to name just a few, the list goes on and on!

What are you loving instore right now?

The new Boutique collection has us counting our coins in anticipation! We’re also super excited about the matching co-ords and pretty pastels coming in for spring.

Book a New York Personal Shopping appointment by calling our bookings line at (212)966-9455 or emailing at UK appointments can be booked here.