Here at Topshop we’re all about fashion fashion fashion, but we’re also a bit geeky at heart and love to combine beautiful design with the latest and greatest technology. This London Fashion Week, we joined forces with ground-breaking technology agency, Inition, to create a complete virtual reality world of our Topshop Unique AW14 show!
Five lucky fans won a seat on the virtual front row, by sharing their London Fashion Week style through Instagram and Twitter. Fashionable winners Hayley, Maria, Natasha, Sarah and Joanne took their seats in the iconic windows of our Oxford Circus flagship and donned virtual reality headsets (complete with cute sunglasses designs) to watch the show in 3D, live from the showspace at Tate Modern.
The girls were not only able to see the models walk directly past them but also look up to the Tate Modern ceiling, to the celebrities sat virtually next to them and kept updated with a moving Twitter feed. It was as if they were sat right there with Kate Moss and the fash editors at the Tate! After the show our fivesome had a good debrief on the collection look-by-look (the off-the-shoulder dresses were a definite favourite) while snacking on Pop Chips and Zico water and having a read through Topshop magazine.
We think London Fashion Week should be for everyone, so we’re offering the virtual reality experience to all you lot too! Just head to our Oxford Circus flagship on 17th and 18th Feb, from 11-7pm, where you can re-live the Topshop Unique show with the virtual reality headsets!