This season four lucky (and very stylish!) winners will take a seat on Topshop’s virtual front row at our Oxford Circus flagship. We’ve partnered up with ground-breaking technology company, Inition, to create a complete virtual world of the Topshop Unique AW14 show that will be streamed live into the windows of our flagship store – and you’ve got a chance to part of it!

To win a seat on the virtual front row just a snap a picture in your finest London Fashion Week look and share it with us through Twitter or Instagram with the hashtag #TopshopGoesVirtual. We’ll be inviting our favourite four down to London Oxford Circus flagship to be part of a world’s first. (Don’t forget to read the Ts&Cs!).

This lucky troupe will don bespoke headsets to view the show as if they were at the front row of the Turbine Hall. The immersive experience – which will see the winners rubbing shoulder with industry insiders next to them, looking backstage to see the hair make-up, watching as the models storm past them in succession – is a world first that will transport the viewer into a completely unique landscape. You’ll feel like you’re squeezed right next to the it-girls of the moment!

Want the chance to see virtual reality after the show? Head to Topshop Oxford Circus from 16th February at 4pm where we’ll be offering four Topshop fans at a time to watch the Topshop Unique show in virtual reality. We’ll be open for views galore from 11am to 7pm on the following Monday and Friday too. Don’t miss it!

Can’t make it to Topshop Oxford Circus? Fear not. We’ll be bringing the complete catwalk experience directly to you with live streams of all the shows at the Topshop Showspace and complete coverage on this very blog. Don’t forget, you’ll be able to shop the show, the music and the beauty look direct from the catwalk as well as keeping up to date with everything backstage on the Topshop Instagram.