What better way to kick off Berlin Fashion Week than with a party? We teamed up with deals.com to throw an event for the new generation of German bloggers in a hip industrial building in Mitte. The mission of the night? Choose the blogger with the best festival style from 18 of our invitees. The prize? A trip to London with a personal shopping appointment plus paid-for shopping spree!
The dress code was “Summer Festival” and the warehouse was transformed into a field of flower garlands, boho accessories and floral prints. Few cocktails later in we took a seat in the front row to see the bloggers present their styling skills on the make-shift catwalk. Germany’s latest Topmodel winner, Stefanie Giesinger, sat next to the jury of editors, fashion buyers and our very own Personal Shopping Manager Danielle Payne, dressed in an effortlessly cool all-white look.
After a catwalk show the quirky cover band Cannibal Koffer entertained the crowd while the jury had a chance to choose their winner. The top 5: Ranim from The Perfect Disease, Yasmin from In Love With, Jana from Bekleidet.net, Daisy from The Mandarine Girl und Nieufar from Mäuschenliebtbubi. (You have to check out their blogs for plenty of style inspiration!) But there can only be one winner and that went to *drum roll* Daisy aka The Mandarine Girl. She won all hearts with her Coachella-cool outfit. We just had to sit down with the blogger and get the skinny on all things Daisy…
How does it feel to be the winner of the fashion challenge?
Amazing! I didn’t think that there was any possibility I’d win this, so I was really surprised when I was in the top 5. I was even more surprised when I heard I was the winner. It’s absolutely breathtaking to win, especially because the other girls were so good!
What was your festival look?
I created a Coachella look, I wanted it to be stylish, comfy, creative and a little sexy as well. The shredded shorts are essential for such a festival look and the fringe top as well of course. On top I chose a colourful kimono to give my outfit a casual touch. For the shoes I went for an eye catcher: space silver platforms.
Are you excited about your prize of a Topshop Personal Shopping appointment in London?
Absolutely. I love Topshop and am excited for this personal shopping appointment. I‘ve never been to London but I know that it’s a great place for shopping and that is what I’ll do there for sure.
Daisy’s style guru while she’ll be browsing through our Oxford Circus flagship will be nobody less than Topshops Danielle herself. Here Danielle’s thoughts about the winner:
What was it about the winning girl’s style that captured your attention?
I thought Daisy (The Mandarine Girl) really managed to capture true Topshop festival style with her chosen outfit. She looked effortlessly cool and for me, stole the show.
How would you describe her style?
That’s the great thing about Daisy’s style, she doesn’t lend herself to one look in particular but always stays on trend. She does a Boho inspired look naturally but on the other hand manages to always look chic and well put together.
As a manager of Personal Shopping in London would you say there’s a difference between the German and British festival style?
I think in essence European festival style all has the same roots. The main difference for me is the British love to push boundaries with the way they style up an outfit for example clashing patterns, face jewels and paints. German girls have the relaxed festival look down to a tee.
What are your key tips for great festival style?
I normally live by the style mantra ‘less is more’ but when it comes to festival fashion the more creativity the better! It’s a great opportunity to express yourself and experiment with your look. Fringing, colour, accessories aplenty and of course comfortable shoes to keep you on your feet!