We’re guessing you’ve all heard about the Ice Bucket Challenge by now? It’s the new charity craze that’s got everyone from Lena Dunham to Cara Delevingne throwing buckets of ice cold water over themselves, all to raise awareness for neurodegenerative illness ALS.
So when fellow-retailer ASOS nominated us for the challenge yesterday, we thought, GAME. ON. Never one to do things by halves, our ice bucket challenge saw over forty of the Topshop gang dunk themselves outside the Oxford street flagship store, stopping traffic and causing a whole lot of screams in the process! For our entry we donated £10,000 to the cause. Check it out!
Join the conversation on Twitter @topshop #icebucketchallenge.