White, bright and spacious… welcome to the new Topshop Boutique space in Oxford Circus where you can browse the collection in an artfully zen environment. If you don’t know already, Boutique is our premium line for girls who are casually chic – about time it got its own space! Relocated to the ground floor, it’s now super accessible (in the former Edited space) with its entrance on Regent Street.
With an incredible architectural window installation by RIBA (the Royal Institute of British Architects) – as part of its Regent’s Street Windows Project – the space immediately transports you from the madness of Oxford Street to somewhere a lot more tranquil. Amazing what an artwork can do!
What about the clothes? Elegantly nonchalant, Boutique channels that I-just-threw-this-on-but-I-look-really-cool vibe. The hero pieces: asymmetric pleated skirt, pastel floral dress, white leather biker; and, the elevated basics, don’t miss the jersey tees and light knits in neutrals and neon.
The girl-boy trend is covered by oversized mens’ sweaters and denim at the back of the store, and chunky zipped boots and flatform sandals complete the strong styling on the mannequins. Make sure you check out the beauty table with favourite lotions and potions from Beautymart founders Mille Kendall (of Ruby & Mille fame) and Vogue’s ex beauty-director Anna-Marie Solowij.