If Fashion Week’s taught us one thing other than which length skirt to wear this season (that’s the mini, FYI) – it’s about friendship. Front rows have been filled with chums – see Christopher Bailey’s posse of Sam Smith, Kate and co, plus ultimate model mates ‘CaKe’ (that’s Cara and Kendall) at Unique. Shows have been dedicated to loved ones who’ve passed away, street stylers have been matching their outfits and even fashion’s harshest critic Alex Fury got all sentimental in his Daily column, talking about the humanity in fashion: it’s about people looking after each other.

Of course, it helps if you count those friends as Georgia May Jagger and Alexa Chung – both of whom came out to support NEWGEN designer Ashley Williams today. Georgia walked in the show, along with fellow model mates Alice Dellal and Harriet Verney, while Alexa and Pixie Geldof were there to represent ‘Funky Offish’ (that’s the term they coined with Ashley for their off-beat style), and practically bundled the designer with cuddles and congratulations after the show.

Even Ashley’s clothes were inspired by female friendship. “It’s about the girls,” she told us. “The one’s you hang out with – the one you want to have your back. The one who slapped her guy.” And what do these ever-protective girlfriends wear? This season it’s PVC, pink shearling, intergalactic crystals and ’90s skater-inspired motifs; if you want to be in Ashley’s gang, it’s about looking the part too. As one of her prints spells out: “Improve your image. Be seen with me. Who wouldn’t want to be?”

Words: Holly Swayne. Images: Jason Lloyd Evans

Click images below to view gallery