It’s not just designers like Prada and Marc Jacobs that make it to Fashion Week. Topshop Unique is our catwalk collection, shown every season at London Fashion Week. Here’s everything you need to know:
1. IT’S DESIGNED BY THE PROS
Ex-Vogue Fashion Editor Kate Phelan is the brains behind Unique. Working closely with our expert design team, she uses British youth culture as a starting point for each collection. Think fresh, forward thinking fashion, always with an element of surprise.
2. IT’S MADE IN HOUSE
Unlike most high street brands we’ve got our own pattern cutters and seamstresses at our headquarters in London. Overseeing the entire process from producing samples to the final tweaks, they’ll be fitting each Unique design right up to the wire.
3. IT’S A HOT TICKET
Showing ‘on-schedule’ means Unique is recommended by the British Fashion Council as one of London’s ultimate shows to see. Thousands apply for tickets – meaning only the crème de la crème of the fashion world get a seat. Think Kate Moss, Kendall Jenner and ultimate fashion force Anna Wintour.
4. YOU CAN SHOP IT NOW!
The best news? Each catwalk collection is available to buy – without the designer price tag. This season’s SS15 collection just dropped instore and online. Inspired by the faded glamour of the British seaside, expect bold cycling jerseys, new camouflage florals and made-for-dancing pleats.
5. STAY TUNED FOR AW15
Ready for AW15? Watch the next Unique catwalk show live from Tate Britain from 2.30pm BST on 22nd February on Topshop.com.