Samantha Rothenberg is the brains behind Violet Clair, a pastel-loving creative whose murals and memes have us double-tapping all day long. To celebrate her takeover of our Personal Shopping space in 5th Avenue New York, we chatted to Samantha about how she made her dream job happen…
When did you first get into drawing?
When I was old enough to hold a crayon!
Describe your career path…
I never formally studied art. It was only after spending a long time at a job I didn’t love and dealing with a traumatic break-up that I was like, ‘screw it, I’m gonna do what makes me happy.’ That’s when I decided to call myself an artist and pursue it professionally.
Your work has a very clear aesthetic – how did you settle on it?
It’s funny because to me my style can feel all over the place, but the unifying factor is the specific color palette I work in across mediums.
What’s the best piece of advice you’ve been given?
Do not give up no matter how hopeless you feel in the moment.
What advice would you give to any budding artists?
Don’t be afraid of putting your work out there – figuring out your voice takes a lot of trial and error.
You created a really fun mural in our Personal Shopping area at 5th Avenue – what inspired it?
I wanted to create something that reflected the feel of Topshop 5th Ave – a mix of the fun femininity of the brand and the sharp urban feel of the midtown location.
How would you describe your personal fashion style?
Fake French Girl – I have zero French blood in me, but absolutely adore wearing things like berets, pinafores, striped shirts, silk scarves, and trench coats.