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Denim image 1 SHOP JAMIE FLAREDenim image 1





Tracking down the perfect pair of jeans is the holy grail of fashion – but we’re making it easy.

Whether you’re a spray-on skinnies kind of girl or prefer to borrow from the boys, we’ve got nine essential shapes to choose from. Here It model Hailey Baldwin showcases our favourite fits, along with two new styles - the frayed-hem Binx and ‘70s-inspired Jamie Flare.

This season, you need a pair of flares. Tapping into the '70s trend, our new high-waisted Jamie style offers an indigo wash and flares out from the knee - just the right amount. Wear it as an anchor to all your double denim looks.
Denim image 2 SHOP BINXSHOP JAMIEDenim image 2

Made from comfy stretch-denim, the Binx has all the regular features of high-waisted skinnies, but comes with a cool frayed hem. Take a tip from the catwalk and style them with your favourite denim jacket and suede mules.

The Jamie is our classic, ankle-grazing skinny jean that comes in every wash imaginable. Try out a knee-ripped pair for off-duty days, styled with a loose white shirt and skater pumps.
Denim image 3 SHOP MOMSHOP BAXTERDenim image 3
High-waisted, rolled-up jeans aren't just for Moms anymore. This '90s throwback is cool, comfy and perfect for pairing with a Breton crop and Spice Girls-style platforms.
Want a skinny jean with room to breathe? Then the Baxter is for you. On the generous side of skinny, this cut is all about laid-back cool, especially when paired with sporty sweat and sliders.
Denim image 4 SHOP HAYDENSHOP GIRLFRIENDDenim image 4
Meet the ultimate boyfriend jeans. Offering a relaxed loose fit, the Hayden looks like a one-off vintage find with its knee-rips and
distressed finish.
Boyfriend jeans too baggy? You need a Girlfriend. Offering a slightly slimmer leg and cinched in at the waist, this style is a good option
for dressing down your
heels on a night out.
Denim image 5 SHOP LEIGHSHOP JONISHOP JEANSDenim image 5
If you're not a high-waisted fan then go for the Leigh. These super-soft skinnies have a mid-rise cut that sits on your hips, working best with a simple tucked-in vest.
Looking for the spray-on effect? The Joni comes ultra skinny with an ultra high-waist - only for the fashion brave! Wear them all summer with mini crops and ice-white pumps.
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