Generation Gigi Interview 3 - Topshop
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It’s the final installment of our Gigi interview – where we talk sisterly fame, outfit planning and leading a new supermodel generation

Gigi Hadid’s bringing
back the supermodel
in our new campaign


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How does it feel to be Topshop’s campaign girl?

It’s 100% cool. I just love anything Topshop. I’ve really
enjoyed the shoot because it doesn’t feel forced
or posed – which I think is very much my style too.

Any favourite looks?

The Mom jeans with tie-up shirt and leather jacket
are very me. With you guys it’s so easy to put pieces
together and look effortlessly cool. You can find great
basics but also really standout ones that just make
your outfit look better immediately. It’s all about
mixing the highs and lows.

How would you describe your everyday style?

I like to say casual chic because I have to be
comfortable, but also like to stay on trend. My Met
Ball after party look was a Versace mini dress with
adidas trainers. On a normal day I’ll usually start with
a simple pair of jeans and a t-shirt, then maybe pick
a cool pair of boots or a jacket to build more
statement pieces on top.

What’s it like having a sister in the same industry?

It’s fun that we get to experience fame together
without becoming competitive or weird. I’m also
lucky that we don’t look exactly the same. Bella’s
style is a lot more badass than mine! I think that’s what
people like about us together – we’re complete
opposites but we complement each other as well.
We’re really close - she makes me laugh so hard.

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The whole ‘squad goals’ thing
is helping us create a new
supermodel crew

What do you think it’s like being a model in 2015,
compared to say the ‘90s supermodels?

I’ve heard from a lot of people in the industry that
the supermodel is coming back, which is really
exciting for me. For a long time you would see a girl
for one season and then you’d never really hear about
her again. Now models are getting to create a fanbase
that keeps them around.

Do you think social media has had a part to play
in this?

I guess that’s the biggest difference today. We live
in a time where you’re not just a fan of a model
because you like her picture in the magazine but you
like her sense of humour. Or you might have the same
style or like the same pizza and were able to share
those things through social media. That’s what people
want to follow – they want to see us hanging out
outside of the studio, backstage at the show. The
whole ‘squad goals’ thing is a big part of our
generation – I think that’s what is helping us create
a new supermodel crew.


Written by: Holly Swayne

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