The future of the fashion show is here. This season, Topshop’s London Fashion Week initiative, Runway-to-Retail, debuted globally on the 18th September 2016, offering consumers the opportunity to shop a carefully selected edit of Topshop Unique pieces directly from the runway, in store, online and at our new showspace in East London’s Old Spitalfields Market.
Why the change? Bringing you closer to the London Fashion Week experience has always been a big focus for Topshop, but now, more than ever, in a fast-paced digital world where our customers want immediacy, we know the importance of reconsidering the traditional catwalk model.
We see this shift to Runway to Retail as the logical conclusion in our aim to democratise London Fashion Week, the goal being to offer you a 100% fully shoppable Topshop Unique catwalk collection for February 2017!
Topshop Unique’s September 2016 runway edit is now available.
Want to shop in store? Shop the Topshop Unique collection at selected stores around the world from the 18th September
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