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Intro1 Intro1

TOPSHOP UNIQUE

The future of the fashion show is here. This season, Topshop’s
London Fashion Week initiative, Runway-to-Retail, debuted globally
on the 18th September 2016, offering consumers the opportunity
to shop a carefully selected edit of Topshop Unique pieces
directly from the runway, in store, online and at our new
showspace in East London’s Old Spitalfields Market.

Why the change? Bringing you closer to the London Fashion Week
experience has always been a big focus for Topshop, but now, more than
ever, in a fast-paced digital world where our customers want immediacy,
we know the importance of reconsidering the traditional catwalk model.

We see this shift to Runway to Retail as the logical conclusion in our
aim to democratise London Fashion Week, the goal being to offer
you a 100% fully shoppable Topshop Unique catwalk collection for
February 2017!

Topshop Unique’s September 2016 runway edit is now available.

INTRODUCING:

RUNWAY TO RETAIL

Video Video

WATCH THE FILM

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