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NEWGEN SS17

FASHION FLASH CARDS

Seven up-and-coming fashion designers, ten quick-fire questions, one introduction to the NEWGEN class of SS17.

Not heard of NEWGEN? Here’s the lowdown: NEWGEN is a Topshop-sponsored initiative, that nurtures fashion’s most exciting emerging
talent and gives them the opportunity to show their latest collections on-schedule at London Fashion Week. Get to know this season’s
designers via their fashion flash cards below.

Newgen SS17 Sadie Williams - 2 Newgen SS17 Sadie Williams - 2

SADIE WILLIAMS

HOMETOWN:

Ladbroke Grove, London

STUDIO LOCATION:

Haggerston, by the canal

STUDIO SOUNDTRACK:

Absolute ’90s has been on
way too much, and
Beyoncé’s Lemonade.

WHO WEARS YOUR CLOTHES?

Lots of my friends buy them
to wear on nights out, like a
Sadie Williams girl band.

FASHION IDOL:

My good friend Poppy Kane.
She styles my shows and I
love to see how she works,
she’s a cool girl.

SS17 COLLECTION INSPIRATION:

I’ve been looking at signal
codes and flags, there’s a bit of a nautical theme - they’re
quite abstract and graphic and I like that.

STUDIO SNACK:

We’re trying to be healthy, so
fruit, but it’s mostly Haribo
before fashion week.

TRADEMARK LOOK:

Tactile, graphic, playful,
feminine, sporty and
a bit sparkly.

WHAT WAS YOUR BIG BREAK?

Besides being able to do this
in the first place! This year I
was on Forbes 30 under 30
list for the arts, too.

"Lots of my friends buy them to
wear on nights out, like a Sadie
Williams girl band."

Newgen SS17 - Molly Goddard 3 Newgen SS17 - Molly Goddard 3

MOLLY GODDARD

HOMETOWN:

West London

STUDIO LOCATION:

Ladbroke Grove, West London

CURRENTLY OBSESSED WITH:

Baby kangaroos, I keep seeing photos of them everywhere!

SS17 COLLECTION INSPIRATION:

Ravers. I’ve been looking at a Lewisham library that got squatted in and turned into a rave as inspiration. It’s the idea of living for the weekend.

WHO WOULD YOU LOVE TO WEAR IT?

Miuccia Prada.

FASHION IDOL:

My sister, I think she’s really cool. And Tim Walker.

STUDIO SOUNDTRACK:

Desert Island Discs, you get to listen to music and learn things at the same time!

TRADEMARK LOOK:

Tulle or smocking.

BEST FASHION MOMENTS SO FAR?

At the end of my show last season all the models started dancing, they weren’t supposed to but it was so great, they went wild.

"Baby kangaroos, I keep seeing
photos of them everywhere! "

Newgen SS17 Ryan Lo - 4 Newgen SS17 Ryan Lo - 4

HOMETOWN:

STUDIO LOCATION:

SS17 COLLECTION INSPIRATION:

TRADEMARK LOOK:

RYAN LO

Hong Kong

Right now I’m listening to
Mozart, but I did have Celine
Dion on for the entire week
last week - she’s making a
fashion comeback!

Bethnal Green

STUDIO OUTFIT:

Casual, but designer casual.

CURRENTLY OBSESSED WITH:

Free time! And happiness.

The Middle East, basically
Sex and The City 2 when
they go to Abu Dhabi.
It’s a bit Disney, a bit
Arabian Nights.

The Ryan Lo woman and I
are very different. I’m quite
casual but my muse is
more put-together and
over-accessorised,
like a princess.

WHO WOULD YOU LOVE TO WEAR IT?

SJP, duh! I need a
new muse…

WHAT WAS YOUR BIG BREAK?

I think I’m having my big
break right now, it’s my last
season with NEWGEN so I’m
making the most of it.

"...I did have Celine Dion on for
the entire week last week - she’s
making a fashion comeback!"

STUDIO SOUNDTRACK:

Newgen SS17 Marta Jakubowki - 5 Newgen SS17 Marta Jakubowki - 5

HOMETOWN:

STUDIO LOCATION:

CURRENTLY OBSESSED WITH:

SS17 COLLECTION INSPIRATION:

FASHION IDOL:

STUDIO SOUNDTRACK:

TRADEMARK LOOK:

BEST FASHION MOMENTS SO FAR?

STUDIO OUTFIT:

Poland, then Germany

It’s always people I
appreciate for their work and
aesthetic, Corinne Day and
Marina Abramovic are on my
moodboards every season.

An easy dress and converse.

Seven Sisters

Sleep! And Meditation, I’ve
just been in India.

Red, white and black!

Funerals, the celebration of
death. I went to Varanasi in
India - where they burn
bodies on the river Ganges
- it was amazing.

Meeting Rei Kawakubo in
Paris, I love her and she
told me she really
appreciated my work!

Silence, I need it to concentrate.

"Corinne Day and Marina
Abramovic are on my
moodboards every season.

MARTA JAKUBOWSKI

Newgen SS17 Faustine Steinmetz - 6 Newgen SS17 Faustine Steinmetz - 6

HOMETOWN:

STUDIO LOCATION:

FASHION IDOL:

SS17 COLLECTION INSPIRATION:

STUDIO SNACK:

TRADEMARK LOOK:

STUDIO SOUNDTRACK:

BEST FASHION MOMENTS SO FAR?

STUDIO OUTFIT:

FAUSTINE STEINMETZ

Paris, but I think of London
as my home too.

Seven Sisters

Hummus and carrots but
normally I have crisps for
dinner every night in the
lead up to fashion week.

A massive black sweatshirt
dress, I’ve been wearing
it every day for the last
two years.

The light, which is very
abstract and different for
me. Think shadows, light and
how colour looks in different
types of light.

Denim, but slightly twisted
in a weird way.

Definitely Charlotte
Rampling. She’s so confident
and I think that’s the sexiest
thing about a woman.

I got introduced to Karl
Lagerfeld and he already
knew who I was, I couldn’t
speak for ages and then I
had to go and call my mum!

The Dazed playlist.

"Denim, but slightly twisted
in a weird way."

Newgen SS17 Ashley Williams - 7 Newgen SS17 Ashley Williams - 7

HOMETOWN:

STUDIO LOCATION:

CURRENTLY OBSESSED WITH:

WHO WOULD YOU LOVE TO WEAR IT?

FASHION IDOL:

STUDIO SOUNDTRACK:

TRADEMARK LOOK:

BEST FASHION MOMENTS SO FAR?

WHO WEARS IT?

Sharjah, United Arab Emirates

Hackney

Bras.

Girls and boys everywhere.

Sofia Coppola.

E.T

‘R U Married?’ by Detroit
in Effect.

A teenage boy designing for
girls, with lots of graphics.

All of it!

ASHLEY WILLIAMS

"A teenage boy designing for
girls, with lots of graphics."

Newgen SS17 Paula Knorr - 8 Newgen SS17 Paula Knorr - 8

HOMETOWN:

STUDIO LOCATION:

WHO WEARS YOUR CLOTHES?

FASHION IDOL:

SS17 COLLECTION INSPIRATION:

WHAT WAS YOUR BIG BREAK?

WHO WOULD YOU LOVE TO WEAR IT?

STUDIO SOUNDTRACK:

BEST FASHION MOMENTS SO FAR?

Germany, in the wine country.

Dalston and Cologne

I felt lost after university
so I tried to regain my
creativity by painting and
sketching. I did a lot of life
sized nude drawings of
myself - they’re the basis
for the prints in the
new collection.

A relaxed, confident
creative. My muse is always
someone older and wiser
than me.

Bjork, her last album was
so inspiring.

Real women, women that
don’t care how they look
in pictures.

Old soul and improvised jazz
music, my boyfriend is a
jazz musician.

Winning the ITS award
last year!

Creating pieces for Marina
and The Diamonds and
Skunk Anansie, they really
understand the clothes.

PAULA KNORR

"Real women, women that don’t
care how they look in pictures."