If your style is off-kilter, fashion-forward and cool
without trying then you are most likely the London girl.
Channel British eclecticism by layering a lace
pinafore dress over a classic white shirt or
lightweight knit. Finish with a red lip and a snaffle
loafer for polished, considered finish.
Make like supermodel Stella Maxwell and
rework your favourite casualwear pieces
into a party dressing look. Throw a military
jacket over velvet shorts and sheer tights for
an alternative take on eveningwear. Add a
skinny scarf for that folk-rock edge.
Ruffles, lace and glitzy embellishment set the tone
for the pretty girl, whose look is all about romance
and feminity. More is more here, so style up lace midi
dresses and embellished denim with luxe faux-fur
coats for a new wave of retro glamour.
Be the ‘girl in the red dress’ and add this iconic
beaded piece to your repetiore. As worn here
by Lottie Moss, it works best paired with chic
accessories and sexy, undone hair.
Late to the party but always the last one standing? If
this sounds like you then you’re this season’s grunge
girl. This look is all about high-low dressing, so consider
styling a spidery lace dress with an oversized hoodie or
mixing a well-worn rock tee with a long kilt and chunky
boots. The grunge girl’s sexiness is innate and unforced –
it’s all about looking great and feeling confident.
Need to go slightly dressier? Take style cues
from Londone Myers and opt for a glitter
bodycon dress with a retro faux-fur coat that
looks like you’ve owned it for years.
If your style chimes most with the urban girl,
congrats - you’re the embodiment of casual-cool.
Stay true to your tomboy roots and elevate your
sportswear for evening with a minimalist sandal
or heeled hiker boots. Practical outerwear is key,
so opt for hip-hop inspired puffer jackets, hooded
sweats and retro track tops to dress-down a going out look.
Dutch model Kiki Willems really owns this
look. We love the skater-girl vibe of the
sweater dress styled back with a glossy
puffer and a metallic clutch bag.
If you’re a fashion girl, you probably want a look
that takes you effortlessly from day-to-night without
having to nip home and change. The velvet suit jacket
is your go-to here. Effortlessly styled for the office
with simple jersey and a pair of tailored wide leg
trousers, the look is transformed for evening by way
of matching velvet cigarette pants and a flash of
If you’re anything like Damaris Goddrie, sometimes
you just want to wear jeans - and that’s ok!
Elevate a deconstructed straight-legged
pair with a semi-sheer jersey body,
finishing the look with an on-trend puffer
for an air of easy nonchalance.
From Victoria Secret royalty Stella Maxwell to Kate Moss’ up and coming younger sister Lottie,
meet the girls behind our Christmas campaign and find out what they’re up to this festive season.