7 Things We Learnt From London’s Most Iconic It Girls

It girls always stand out from the crowd and eventually reach that iconic status by embracing who they are and epitomising a place or moment. And it’s no secret that London has been home to some of the coolest it girls in history, who have taught us a lot over the years. Want to be in on the secret too? From style bible rules to social justice causes, get ready to be inspired…

1. Cara Delevingne – Embrace your weirdness…


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❤️some serious @burberry attitude ❤️

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She’s graced countless covers of Vogue and walked some of the world’s most coveted fashion shows, but Delevingne’s quirky personality is best represented in interviews and her social media accounts. Even the late Karl Lagerfeld described her as ‘different and full of life’, because she’s never been afraid to embrace and show every aspect of her personality. Channel Cara and just do you!

2. Kate Moss – Less is more…


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“En Fugue” Kate Moss photographed by Craig McDean, Vogue Paris 2003. #vogueparis #katemoss #craigmcdean #mossisboss

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The face of the ’90s, Kate Moss has defined the ‘I just rolled out of bed’ look with a side of supermodel edge. Her effortless style continues to shape the off-duty model vibe even today, which is so timelessly iconic. Think slinky slip dresses with your boyfriend’s biker jacket thrown on the top. A bra? Optional.

3. Alexa Chung – How to dress for festival season…


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Glastonbury soon. Croissants are pretty hardcore. Sex n drugs n croissants.

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Is there anyone that does festival fashion quite like Alexa Chung a.k.a queen of Glastonbury? From denim shorts, waxed jackets and wellies to shimmering shift dresses and converse, Chung knows how to nail quintessentially-British festival style and everything that comes with it (read: lots of rain and mud!). Plus, she manages it with an effortless nonchalance we should all aspire to.

4. Jourdan Dunn – You can be a successful single mum…


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Team Us we ain’t worried about you @nickresortpuntacana #nickresortpuntacana

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After giving birth at 18, Jourdan Dunn returned to the catwalks of London Fashion Week just ten weeks later, citing her son Riley as the reason for her ambition and drive. Since then, she has worked her way onto Forbes’ highest paid model list – all the while caring for her son who has been diagnosed with sickle cell Anemia. In 2018, Dunn even appeared in a campaign for Brandon Maxwell with Riley by her side.

5. Adwoa Aboah – It’s OK not to be OK…


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My many resting bitch faces as captured by @thurstanredding For my fellow resting bitch face @lolabutee

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We have this activist / model to thank for a whole host of mental health awareness projects including Gurls Talk – an online platform she created for young women to talk about depression, sexuality, education and relationships. She originally started breaking down taboos in 2015 when she opened up to British Vogue about her personal struggles, and has since used her fame to support feminism and minority inclusion.

6. Naomi Campbell – Be a girl boss…

After being in the industry for just under 25 years, the original supermodel Naomi Campbell has never been one to shy away from her dominant and powerful reputation. Campbell was the first black cover star of French Vogue and says her immense success comes from years of hard work and determination i.e. anything is possible if you put your mind to it.

7. Lily Cole – Forget about stereotypes…

From the age of 13, Lily has appeared on countless pages of big-name magazines all across the world – but that’s not all. In 2011, she also graduated from the University of Cambridge with a double first in History of Art! If there’s one thing this Londoner has taught us, it’s that you can definitely do whatever you want with your life. Today, Lily uses her combination of brains and beauty to support important social justice causes and speak out about the unfair stereotypes placed on models.