The Instagram Accounts You Need To Follow For The Best Coverage Of London Fashion Week

London Fashion Week kicks off today and, as per, the schedule features all the best of British design from reigning favourites like Christopher Kane and Simone Rocha to fresh new faces like Ancuta Sarca and Yuhan Wang. Luckily, thanks to Instagram, you no longer need a front row ticket to be a part of all the action. From the it-model of the moment to the fashion editor in the know, discover the must-follow Instagram accounts for the most well-rounded and up-to-the-minute inside look at LFW…

1. The Influencer: Susie Lau, @susiebubble


View this post on Instagram


A post shared by Susie Lau (@susiebubble) on

Having started her blog back in 2006, Susie Lau is one of the OG influencers who has since become one of the most authoritative individual voices in the world of fashion – you can read her latest long form articles on her blog Susie Bubble or via the link in her bio. Her Instagram feed is the place for eclectic sartorial inspiration and stories of the most fun shows, often complete with playful commentary.

2. The Model: Annibelis Baez, @baezanny


View this post on Instagram


A post shared by AnniBelis Baez T.👸🏻🇩🇴 (@baezanny) on

Annibelis Baez was called out as one of the breakout models at February’s fashion week and given her showings this NYFW, it looks like she is destined for great things! She’s already walked lots of big shows this season, including Micheal Kors and Self Portrait, as well as opening and closing the show for Dion Lee. Watch her continue to blossom through her posts of the standout looks she wears in shows and cool behind the scenes footage.

3. The Editor: Eva Chen, @evachen212


View this post on Instagram


A post shared by Eva Chen (@evachen212) on

If you want to view fashion week through the eyes of one of the industry’s most international editors, then Eva Chen is your girl. As the director of fashion partnerships at Instagram itself, attending the most coveted shows and then documenting them (as well as her preparation process and day-to-day happenings) thoroughly on the platform is very literally part of the job description.

4. The Photographer: Paul Won Jeong, @pavelnupaul


View this post on Instagram


A post shared by Paul Won Jeong (@pavelnupaul) on

The shows are cool, of course, but street style is an equally important element of fashion week: it reflects what’s happening in the industry now, rather than in six months time. Look to the people on the ground with a keen eye for trend spotting and a honed skill in photography for this type of content. South Korean and international fashion photographer Paul Won Jeong has built up a great reputation for snapping the best candid and posed shots of stylish attendees every fashion week.

5. The Illustrator: Suwa Im, @Suwa_


View this post on Instagram


A post shared by Suwa Im (@suwa_) on

If you’re after a fresh perspective, live illustration could be just what you’re looking for. Whilst high-definition imagery is totally necessary to show the exquisite details of wearable design at Fashion Week, illustrations drawn and painted on paper in real time capture something new and seemingly more authentic. Suwa Im is a BIG name to know in this area. You can find her painting by the runway or on the streets all Fashion Week or, more conveniently, you can marvel at her insane talent via her Instagram profile.

6. The Critic: Diet Prada, @diet_prada


View this post on Instagram


A post shared by Diet Prada ™ (@diet_prada) on

This list would not be complete without Diet Prada: the Instagram account infamous for calling out copy cats and magpies in the fashion industry. Usually, when new designs look noticeably similar to other designer’s pre-existing work, the account will collage the two outfits together and put the issue up for discussion amongst its followers. The account will also highlight other failings like cultural appropriation or lack of diversity. It’s a must-follow for a critical, some might say cynical, take on fashion week.