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Designers We’re Loving In NYC!

Our intrepid photographer went back stage at some of the best shows in New York over the weekend to give you a glimpse of what we’ll all be wearing next season. Take a look at our favourites and get inspired for SS10… Erin Featherston She's known throughout the industry for her sweet, dreamy aesthetic, and …

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PREEN SS10 IN NYC!

Alexa Chung claimed front row honors at Preen, but the real award goes to the clothes – deflated chiffon ruffles in hot pink and black with sexy open back and perfectly messy hemlines. Also props for the white eyeshadow on the models, which made them look wide awake – despite last nights massive party schedule!

FARAN FROM NYLON KICKS OFF NEW YORK FASHION WEEK!

This is Faran, your Fashion Week informant in New York, reporting (finally) for duty! Topshop have asked me to go behind-the-scenes and bring you the most exciting bits from fashion's front line. To start off with, here's my fashion survival kit – in which we learn how much you can cram inside a small designer …

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OPENING TREAT FOR OUR US CUSTOMERS

To celebrate the opening of Topshop in NYC, we're giving our US customers the chance to win a VIP trip to London Fashion Week. Who wouldn't want to be a guest at Topshop Unique's SS10 runway show? If you're a US customer, click here to enter. 

WATCH TOPSHOP UNIQUE AW09