Why Ivy Park Is Our Favourite Feminist Sports Brand

It’s International Women’s Day! Today Ivy Park, the global activewear brand co-founded by Beyoncé, introduces a cast of diverse athletes as the new faces for the season. Championing the collective strength of women all over the world, the Spring/ Summer 2018 collection marks the continuing evolution of the brand ethos ‘Strong Beyond Measure.’ Watch the video below to discover how the new campaign encourages women to use sport as a way to support their life’s journey and feel empowered…

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